Parlour X is regarded as one of the premier multi-brand boutiques in Australia. It is renowned for delivering an effortless yet edgy style from ready-to-wear international designer collection such as Balenciaga, Saint Laurent, Valentino, Kenzo, Azzedine Alaia, Comme Des Garcons, Rick Owens, Peter Pilotto and Isabel Marant.
I designed a fully responsive, high end, elegant, user friendly, E-Commerce website that visually reflects the premium positioning of the boutique that exclusively stocks many of world's finest fashion labels.
Designed at Splash Agency
In February 2014 we launched the brand new website for Australia’s number 1 Fireplace provider. The focus of the site is lifestyle driven, with inspiring, beautiful imagery to entice people into purchasing a fireplace.
The website has a strong product focus that reflects Jetmaster’s commitment to providing an innovative range of fireplaces that cater to a wide range of needs and budgets.
Designed for Splash Agency
WEB DESIGN & DEVELOPMENT
I was approached by Jarrod to design and develop a portfolio website for his growing photography company that would showcase his work and style and aim to attract new cliental.
I set out to design a website that displays his imagery with full bleed galleries that are also fully responsive for all screens and devices. He has had excellent results since the launch.
ART DIRECTION, BRANDING, WEB DESIGN
Novare Finance Group is a broking company based in Melbourne. This was a great project for me, as I was involved from the outset and took total control of the creative direction of the company.
We set out to form an identity starting with naming and branding followed by a intense research and testing questionnaire, in which we had excellent feedback.
We then commenced with digital strategy, designing a website which would help this start up feel bigger and more resourceful than a one man band.
Rylstone Olive Press is a international award winning olive oil company based in the Central Tablelands of New South Wales, and they needed to have that reflected in there online presence.
I designed a sophisticated, image driven, responsive E-Commerce website that would not only help them tap into the online market, but tell the story of there success.
BRANDING, ART DIRECTION, ANIMATION
Southern Cross Austereo launched a shopping channel called Aspire TV and we were asked to create a new logo and brand identity.
We commenced with a strategic approach, analysing the target audience, which is predominantly females, 25 – 54. We decided that we needed a solution that was simple yet stylish. With an elegant, clean font the final logo was designed to work across multiple formats including TV, digital and print, and be animated as part of the TV graphics package.
Designed for Splash Agency
ART DIRECTION, ADVERTISING
PROJECT : Launch of The Grand Ballroom - Shangri La Sydney
Splash Agency was commissioned to create a campaign for the opening of Sydney’s newest ballroom for the Shangri La. We aimed to balance the experience with the environment and leverage the hotels 5 star stature. The project was driven by the approach to produce something that is stylish and beautiful in nature and would cut-through and generate hype.
BRANDING, WEB DESIGN
Crooked River Wines was established in 1998 and is a proud family owned and operated winery. It is situated on the beautiful south coast of New South Wales.
When Crooked River approached Marshall Arts they were in desperate need of restructure of their branding, communications and digital presence.
I commenced with new logo development and strict brand guidelines followed by the design of an elegant, responsive, E-Commerce website.
The Bread & Butter Project is an artisan bakery delivering handmade bread to Sydney’s fine food purveyors. Created by Bourke Street Bakery, it is a social enterprise, with 100% of the profits reinvested into baker training and employment pathways for communities in need.
Designed for Splash